Cheetah Digital, a global provider of cross-channel marketing software, has acquired Stellar Loyalty, a specialist in cloud-based B2C engagement software. Terms were not disclosed. Peter Lim, CTO and ...

Private equity firm Vector Capital has rebranded Experian’s cross-channel marketing business as Cheetah Digital. Vector acquired a majority stake in the marketing technology in April, with Experian ...

Donatos Pizza’s loyalty program has yielded growth for the company and allowed it to tap into data to identify patterns and trends, segment audiences and personalize its messages.