UK commercial PSB Channel 4 has unveiled a new series of idents which it says authentically reflect life in modern Britain. Created by Channel 4’s in-house creative agency 4creative in collaboration ...

Channel 4 is largely regarded as a pioneer of modern Great British television, known for award-winning comedies like The Inbetweeners, fly-on-the-wall documentaries such as One Born Every Minute, ...

The ident celebrates the 40th anniversary of the animation’s debut on Channel 4 and features beloved characters from The World of The Snowman. Channel 4 has commissioned award-winning production ...

Concrete information about the next series of Big Brother has finally begun to surface. The first glimpse of the BB6 eye (pictured left) was released to the tabloid press on Saturday ahead of the ...

This time on THE IDENT REVIEW, we're taking a look at a rare breed of ident that hardly ever make appearances on UK television. Going out after the announcement of the death of Prince Philip, we look ...

The four 20-second animated ads are directed by Michael Marczewski, with sound design by Andy Theakstone of multi-award-winning studio Polyphonia, and feature basic everyday routines that end ...