Lager giant Carling is to launch its first ever TV campaign for its new premium lager brand, Carling Chrome, tomorrow. Debuting during the Brit Awards as part of a £7m marketing campaign, ...

The brewer hopes that the new positioning “Refreshingly and Brilliantly British” will help Carling become a “two billion” pint brand in the on-trade within the next three years. About 1.3bn pints were ...

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BRITAIN’S best-selling lager is to get a £7.3m facelift to fend off increased competition and regain market share. BRITAIN’S best-selling lager is to get a £7.3m facelift to fend off increased ...

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Molson Coors is working with a "small number" of pub chains to launch its female-friendly Animée beer brand, and Carling Chrome. The new brands,... Molson Coors is working with a "small number" of pub ...