Hollywood director Michael Bay says he got hired to direct Cadillac’s Super Bowl ad, pitched his ideas, then got fired — but he claims the company used his concepts in their ads anyway. The spot aired ...
Internationally acclaimed action film director Michael Bay has filed a $1.5 million lawsuit against the fledgling American automotive branded Formula 1 team before it has even turned a wheel in ...
Bay filed the case in Los Angeles Superior Court on February 6, just days before the Cadillac F1 spot aired during Super Bowl LX. The Athetic reports he wants more than $1.5 million and accuses team ...
Cadillac used the Super Bowl to unveil its Formula 1 car. The problem is the reveal felt more like a marketing rollout than a motorsport milestone. The automaker debuted a silver-liveried F1 machine ...
In a dramatic clash between Hollywood and the high-stakes world of Formula 1, renowned director Michael Bay has filed a $1.5 million lawsuit against the Cadillac Formula 1 Team and its CEO, Dan ...
General Motors brand Cadillac spent up to $20million on its Formula 1 livery reveal during the NFL’s Super Bowl, team CEO Dan Towriss has suggested. Cadillac’s first ever F1 car took part in the ...
Cadillac F1 revealed its first livery in a commercial during Super Bowl LX. The new team will be the 11th on the Formula 1 grid and is owned by TWG Motorsports. F1 veterans Sergio Perez and Valtteri ...
You’d expect a Michael Bay production to feature high-octane chases, massive explosions, and dramatic slow-motion shots. But this week, the drama isn’t happening on the big scree it’s unfolding in a ...