Piper Sandler: Despite some initial concerns about the market conditions, the digital advertising landscape seems stable, showing strength across major sectors. The analyst expects the company to gain ...
Perion Network reported better-than-expected second quarter results with a return to growth in display advertising and strong ...
Made for Advertising (MFA) in connected television (CTV) apps waste budgets in a trend that continues to rise. MFA CTV apps may run video ads in a format or size that is not in line with typical CTV ...
In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results. Its power to connect broad audiences with lower-funnel ...
Over a decade ago, connected TV (CTV) was a growing technology but had almost zero practical use for marketers. Advertising opportunities were limited, and programmatic buying capabilities were ...
Although streaming platforms and connected television offer precise audience targeting and measurement capabilities, public relations specialists have historically favored traditional media outlets’ ...
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