You invest in a state of the art CRM platform. You spend months tailoring it to the needs of your organization. Weeks of data mapping and migration tests ensue. You plan, build and deliver rigorous ...

The recent and rapid emergence of COVID-19 means humanity is now faced with living in an undeniably uncertain, distracting, and scary time. While the long-term impacts of this new challenge on both ...

People frequently ask me what’s next in CRM. I have a lot of knowledge because I attend a lot of vendor briefings, so it’s a fair question, but my understanding is highly imperfect because what’s next ...

Many people look at sales training and CRM as two separate functions that operate independently of one another. Would it surprise you to hear that they actually complement one another, and that sales ...

Marketing, sales, and customer service teams require accurate, up-to-date information for effective interactions with leads and clients. However, updating records is challenging and time-consuming if ...