When it comes to customer relationship management (CRM) systems, enterprises have unique issues to solve and obstacles to overcome. Over the past month or so, I've been working alongside CIOs and ...

In the AMR Research Report titled “CRM: Inflicting Pain or Profit,” December 2002, we set out to formally quantify the value of CRM. One of the steps in the research process was to have the top 12 CRM ...

Customer relationship management (CRM) software has become essential for businesses of all sizes. Yet many teams hesitate to adopt CRM systems, citing one primary concern: Complexity. The irony is ...

At the core of customer relationship management is "who am I talking with?" In a simple SFA or CRM system, it's obvious: you called them, or they called you. But in enterprise CRM, it's tricky to ...

In an ERP System, the core functionality has been well defined since the 90's. Some companies might need a different distribution module or a fancier scheduler algorithm, but MRP is pretty much MRP.

Nutshell reports that simple CRM systems can deliver strong ROI through better user adoption and measurable metrics compared to complex options.

At the core of customer relationship management is “who am I talking with?” In a simple SFA or CRM system, it’s obvious: you called them, or they called you. But in enterprise CRM, it’s tricky to ...