Apollo.io reports that bulk emailing can effectively reach large audiences but risks spam classification. Best practices include targeting, domain management, and compliance with anti-spam laws.

Google tightens rules for bulk email senders, requiring strong authentication, easy unsubscription, and lower spam rates. Google is implementing new requirements for bulk email senders (over 5,000 ...

Mandatory authentication mechanisms like SPF, DKIM, and DMARC can validate senders, confirming their legitimacy and reducing the risk of spoofing. Stricter unsubscribe flows and spam rate monitoring ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Bulk emailing is a great way to reach a large target audience and drastically increase outbound production, but as a business practice—it doesn't have the best reputation. If done negligently, it can ...