Emerging basketball lifestyle brand Bucketsquad has landed Eric Wise, former Adidas Basketball executive, as its new ...

Jesser brings in former Adidas GM Eric Wise to help scale Bucketsquad, betting on speed, authenticity, and deeper real-world ...

LOS ANGELES, CA / ACCESSWIRE / August 8, 2023 / Bucketsquad Apparel (BKTSQD Apparel), a basketball apparel company founded by renowned YouTuber Jesser, was thrilled to announce its participation in ...

Quick hits from the menswear world.

Jesser, the YouTuber billed as the largest individual sports creator on the platform, has signed with CAA for representation in all areas. Jesser (full name: Jesse Riedel) currently has nearly 29 ...

Bucketsquad, a media and ecommerce company started by famed YouTube sports creator Jesse Riedel (better known as Jesser), has hired its first president, Zach Miller -- a media and tech executive who ...