BOSTON - The Spoked-B reached new heights on Monday morning with the unveiling of "Bear Force One," JetBlue's new Bruins-themed plane. It is the airline's first livery dedicated to an NHL team. "I ...
The Bruins are also featuring a new secondary logo on one side shoulder — the team’s varsity B with a bear claw slash running through it. That slash graphic element is featured on the jersey, helmet, ...