FMCG companies are ramping up focus on ‘bridge packs’ that are priced between popular entry-level packs and big packs as they tackle inflationary pressures. Analysts said this strategy is helping FMCG ...
FMCG manufacturers are opting to reduce product weight rather than the price of items targeted at lower-end consumers while resorting to single-digit price increases on some large packs and launching ...
FMCG companies are launching low unit packs (LUPs) and bridge packs. Image: Bloomberg As inflation continues to bite into household budgets, FMCG companies are launching low unit packs (LUPs) and ...
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