Traackr’s “Indie Beauty” research shows how brands like Rhode, Merit, and e.l.f. are beating beauty giants with a smarter, ...

This post was created in partnership with Collectively For many heritage brands, trust has been built over decades. These ...

The brand launched over the weekend with a line of face masks for children, though social media commenters have accused the ...

November 06, 2025 – PRESSADVANTAGE – StoryPop UGC Agency, a specialist in user-generated content (UGC) strategies, has ...

Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.

At the heart of this cultural connection is Meta’s advanced AI technology, enabling personalized discovery and meaningful ...

Noting how digital marketing can still favor traffic over transformation, Castellanos has made optimization an art form ...

This is the halo effect in action: one marketing channel driving results in multiple distribution channels. These effects ...

WARC has unveiled The Marketer's Toolkit 2026, revealing five critical trends set to disrupt global marketing practices and ...

Attention will be a currency in 2026. Brands will compete to be noticed and to hold attention long enough to build memory, ...

In this edition of The Marketing Week Podcast, recorded at Marketing Week’s Festival of Marketing with podcast agency 18Sixty ...

Bengaluru-based electric two-wheeler maker Simple Energy is strengthening its presence in the country with the appointments ...