From lip gloss hauls to skin serums, beauty culture is luring tweens early. Here’s how parents can set boundaries without killing the fun.

With the help of experts and the experience of caregivers on staff, we gathered gift ideas meant to inspire and intrigue tweens. Photo: Michael Murtaugh cool shades Goodr’s OGs, one of our picks for ...

Tweens, teens, and college-aged kids showed off their Christmas hauls in TikTok videos. Casey Lewis, who writes about young consumers, watched about 1,000 haul videos, she told BI. Here are the top ...

I HAVE TO GET THIS. AN UNSTOPPABLE TIKTOK TREND FLOODING THE FEED OF GIRLS AND YOUNG WOMEN. WHAT YOU WANT TO DO TODAY? SEPHORA TEENS AND TWEENS POSTING EVERYTHING FROM THEIR BEAUTY SHOPPING HAULS.