Marketing Week

Why It Works: How Elf Beauty uses behavioural science to power its growth

The online beauty retailer utilises multiple behavioural science tricks to boost its appeal to the consumer and get them to ...
webtv.un.org

Secretary-General’s Guidance Note on Behavioural Science

In many areas, the delivery of the UN’s mandates is linked to changing human behaviour. Behavioural science refers to an evidence-based understanding of how people actually behave, make decisions and ...
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Inside the scandal that rocked behavioural science – and paved the way for revolution

The Noughties and early 2010s were a good time to be a behavioural scientist. At least, they were if you happened to be doing the right kind of behavioural science – the sexy kind. Pick an ...
knowledge.insead.edu

How Behavioural Science is Transforming Early Childhood

An executive education programme created by INSEAD and its partners is making a measurable, enduring impact on early childhood development. Loading the Elevenlabs Text to Speech AudioNative Player ...
The Conversation

Exposure of faked dishonesty study makes me proud to be a behavioural scientist

David Comerford receives funding from UKRI. I worry about these interpretations. And not because I teach on a behavioural science master’s programme. I worry because headlines like this risk stoking ...
The Conversation

Catching online scammers: our model combines data and behavioural science to map the psychological games cybercriminals play

Rennie Naidoo is a member of the AIS (Association for Information Systems), SAICSIT(the South African Institute for Computer Scientists and Information Technologists), and ISACA (Information Systems ...