“With a seemingly limitless number of platforms on which to meet and engage audiences — but still a finite number of hours in the day — teams will need to develop frameworks to understand where to ...

CNBC (Photo Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images) CNBC has formed a new Strategic Verticals & Audience Development unit that will be responsible for creating, ...

The advent of digital has transformed marketers’ ability to build segmented audiences and deliver highly targeted messages. Yet health care marketing has lagged far behind in data segmentation because ...

CNN, like other publishers, has started to realize the limits of scale. The network has built a massive audience online and on platforms like Facebook and Twitter, but it wasn’t becoming a daily habit ...

Donna Walker-Kuhne, one of the nation’s foremost experts in community engagement and audience development for arts and cultural organizations, has written a new book, Champions for the Arts: ...

Denver, CO – SpaceNews is proud to announce the addition of Leah Harris as the new Marketing, Advertising Operations, and Audience Development Manager. Leah brings a wealth of experience in digital ...

Jun. 7—The Honolulu Star-Advertiser was one of only four U.S. newspapers to be honored with the News Media Alliance's top award for audience development, the organization announced Monday. The ...