AI strategy isn’t focused on dominating infrastructure—it’s centered on enhancing the devices users already love with smarter ...

A year after last year’s conference, major Siri features are still missing. The company’s head of software and head of ...

Generative AI is unleashing new possibilities into the world - some wildly overhyped and others astonishingly capable.

One of the announcements at the annual WWDC 2025 has become a significant update in Apple's on-device AI strategy.

Analysts say Apple is not lagging in the AI race despite a muted WWDC; its AI strategy focuses on integration and reliability ...

Apple says translated voices will mimic the sound of a person's natural voice. So, if someone on the other end of the line ...

Apple’s big developer summit is a Silicon Valley institution. The company has been hosting it every year since 1983, and in ...

Apple researchers develop STARFlow, a breakthrough AI image generation system that challenges diffusion models used by DALL-E ...

Ultimately, the big takeaway for ML researchers is that before proclaiming an AI milestone—or obituary—make sure the test itself isn’t flawed ...

This week, the company explained why it was forced to retreat from the cool Siri AI features it announced a year ago.

"Despite being late to the AI party, Apple has started to lay out the foundation for the company’s multi-year AI strategy across its strong installed base of 2.4 billion iOS devices over the ...