Amazon is making it easier for marketers to take advantage of video advertising by adding the format to its self-service Sponsored Display program. The company is also expanding a public beta for its ...

Less than a year after releasing in beta, Amazon’s artificial intelligence-powered video generator is now available to all U.S. advertisers on the e-commerce platform. The fast rollout of the solution ...

Hyper-personalized marketing drives both loyalty and conversion. Amazon and Zeta Global announced an advancement in generative AI (Gen AI) that will help scale applications using Amazon Web Services ...

Ukonwa Ojo, who arrived at Amazon Studios and Prime Video close to two years ago as Chief Marketing Officer, is exiting. In a memo to staff Tuesday about Ojo’s departure, Mike Hopkins, SVP Prime Video ...

Amazon offers a number of programs for content creators to monetize their audiences. The e-commerce giant has affiliate-marketing tools and ways to sell products live. Here are some of the ways ...

LAS VEGAS--(BUSINESS WIRE)--At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily ...

In the first part of this series, we dug into how to build out a solid campaign foundation with on-Amazon marketing. In particular, we went over how to prioritize different deal types, how to drive ...

The power of a wide theatrical release was realized this weekend by streamer Amazon in its pivot back to the big screen with MGM/United Artists Releasing‘s Creed III. It easily minted the best opening ...

Opinions expressed by Entrepreneur contributors are their own. With Amazon marketing being more competitive than ever, it can be difficult to cut through the noise. There’s lots of information out ...