It’s no secret that brand affinity — a shopper’s preference for a particular brand — can be one of the most potent drivers of purchasing decisions. For retailers, leveraging brand affinity to ...
Irvine-based Brand Affinity Technologies Inc., a startup that looks to hook up celebrities and athletes with online advertisers, is getting into billboards. The company struck a deal with the ...
How many of us remember walking into a gift shop on holiday when we were younger (and well before a global pandemic put a stop to the H word) and eagerly searching for a fridge magnet, mug, or pencil ...
SAN FRANCISCO--(BUSINESS WIRE)--Stackla, the leading user-generated content (UGC) platform, today released a new study, titled “The 2017 Consumer Content Report: Influence in the Digital Age”. The ...
NEW YORK & TORONTO--(BUSINESS WIRE)--Today, #paid, the leading creator marketplace, announces the 2023 Creator Marketing Brand Lift Benchmark Report. The comprehensive meta-analysis of creator ...
Iterable, a customer engagement platform provider, has added several new capabilities, including Journey Assist, a generative artificial intelligence tool that enables users to build Journeys using ...
Branding consistency ensures your organization and the values it represents remain recognizable across all communications channels. It is essential not only for building brand recognition but also to ...
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