Amazon built a $50 billion ad business by selling sponsored placements on its website and app. Now, the ecommerce giant wants to do the same for other retailers. Today at CES, Amazon Ads announced a ...

Dynamic highlighting uses movement, scene change, close-ups, overlays, voice, pacing, and context. Movement of the camera can highlight shape, and close-ups can show material features. Demonstrations ...

Vassili Samolis didn’t just join DoorDash to build ad products—he joined to build something more human. Growing up in a small town in Greece, he saw firsthand what it meant to be part of a tight-knit ...

Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world’s largest marketing clouds. But that promise has gone ...

Learn the ins and outs of Amazon Ads, plus ad types, targeting options and best practices, whether you sell products or offer local services. Amazon Ads has become a powerful platform for businesses ...

Nielsen today announced the launch of Ad Intel AI, the only global, independent, AI-powered platform that transforms fragmented advertising data into real-time, actionable media intelligence. Ad Intel ...

Tubi has launched a set of new ad products, including “Wrappers,” which lets movie studio marketers secure prime real estate on the streaming service’s home screen. The Fox Corp. subsidiary made the ...

NEW YORK, Aug. 12, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standards-setting body, today announced the release of two new mappings and implementation guidance that ...

Many companies still treat brand and performance marketing as separate efforts, often isolating brand initiatives from key KPIs and unit economics analysis. Traditionally, brand marketing focuses on ...

Building on its growing suite of video features, LinkedIn’s new ad products and partnership with Adobe focus on helping B2B marketers and business influencers gain higher engagement and impressions, ...

The ad-supported tier of Amazon’s streaming service Prime Video now reaches more than 315 million monthly active users, the company disclosed during a conference this week. The data point was revealed ...