CTR, CPC, ROAS, conversions. Every creative element in an ad, headline, CTA, visuals, is optimized, tested, and re-tested.

Interest in crafting the most effective digital audio ads has increased in tandem with the rise of streaming music services, such as Spotify, Pandora and Apple Music. While some elements of radio ...

Amazon.com is testing a new advertisement form, offering a piece of software that plugs into the popular Winamp MP3 player and recommends new music--from the online retailer's virtual shelves, of ...

Amazon Ads and Spotify announced a deal giving advertisers using Amazon DSP programmatic access to Spotify's streaming ad ...

Chethan is a reporter at Android Police, focusing on the weekend news coverage for the site. He has covered tech for over a decade with multiple publications, including the likes of Times Internet, ...

Spotify (NYSE:SPOT) has opened up its audio and video ads inventory to advertisers using Amazon's demand-side platform (NASDAQ:AMZN) as part of a new partnership with the e-commerce and tech giant.

YouTube looks set to add audio-only background ads to the video platform but only when you’re listening to content in the background on desktop. In a blog post, YouTube product manager Melissa Hsieh ...