People remember images from addressable TV ads more accurately than non-addressable ones, new research suggests. A new study by addressable TV provider Finecast and University College London found ...

Today’s audiences have made their expectations clear: irrelevant ads are no longer tolerated. They’re skipped, ignored, or avoided altogether through paid, ad-free subscriptions. As more viewers opt ...

As part of a push promoting the burgeoning addressable TV advertising marketplace during this year's upfront pitch season, namesake trade association Go Addressable this morning announced six new ...

PRINCETON, N.J.--(BUSINESS WIRE)--INVIDI Technologies, the pioneer in addressable advertising technology, today announced a breakthrough solution that drastically reduces the cost of delivering ...

Dish Media, a subsidiary of EchoStar Corporation, has unveiled research revealing that advertisers are missing millions of consumers by underutilising addressable TV in their media strategies. In ...

Many marketers and brands don’t know what makes quality data or advertising addressable. The Go Addressable Certification Program is designed to bridge that knowledge gap.” — Evan Shapīro, Founder of ...

In addition to sharing results from addressable TV campaigns conducted by Starcom Mediavest Group agencies for entertainment, automotive and CPG clients (as summarized here last week), SMG supervisor ...

Addressable TV solution will help advertisers to reach right audience mix in required markets. This collaboration marks a significant leap forward in transforming Digital Cable TV advertising in India ...

DENVER, July 08, 2025 (GLOBE NEWSWIRE) -- Adswerve, a leading data, media and tech consultancy, today announced it has utilized Google's open-source Meridian marketing mix model (MMM) to identify a ...