ASMR is described as a tingling sensation experienced in the head and neck that is triggered by certain sounds. The campaign, conceptualised by The Loft, Publicis Conseil, features ASMR Zeitgeist ...

When Spirit Payton started making videos in 2015, she had no idea she was destined to become the online "Queen of ASMR." Now, millions of people have watched her eat pickles. ASMR, or Autonomous ...

Autonomous sensory meridian response (ASMR), the brain tingling sensation millions of people seek out online, may be more than just a pleasant feeling. A new study finds that it also provides ...

"It's more something that I've experienced for my whole life, but it wasn't something that I was aware that other people also experience," says Giulia Poerio, a psychology professor at the University ...