One sells millions of low-cost watches, the other makes luxury watches that sell for millions. One may stand to gain more ...

A limited watch launch between Swatch and AP prompted crowds in the hundreds at stores and malls across the country Saturday, ...

The release of a $400 Swatch and Audemars Piguet collaboration watch caused nationwide chaos, long lines, and store closures ...

Serpentine queues, days-long vigils and chaotic crowds fuelled some of the frenzy that drove the Audemars Piguet-Swatch collaboration. Marketing ploy or industry disruptor, the jury is still out on ...

Swatch and Audemars Piguet's Royal Pop pocket watches caused chaos worldwide upon launch on Saturday. The pieces are now ...

KING OF PRUSSIA, Pa. - A large crowd gathered before dawn Saturday at the King of Prussia Mall, prompting a heavy police response and delaying the mall's opening for two hours after hundreds of people ...

Viral videos from Bengaluru’s Phoenix Marketcity show massive crowds pushing through barricades during the AP x Swatch watch ...

Audemars Piguet and Swatch partner for Royal Pop, a watch collection that's sparking excitement and debate among collectors and enthusiasts.

Swatch and Audemars Piguet's Royal Pop drop has fans camping in Times Square. The pocket watch collaboration has drawn excitement and division.

Swatch and Audemars Piguet reveal the Royal Pop, a collection of eight pocket watches that are already leaving watch amateurs, collectors and experts very divided.