For the first time in its checkered four-decade history, the ”infomercial” industry last week staged a national conference, complete with awards for excellence, in a bid to move once and for all from ...

But perhaps less remembered is how he attracted a following to his nontraditional 1992 campaign before the days of the Internet. Perot leaned heavily on television at every stage of his campaign and ...

Ross Perot's groundbreaking political infomercials could easily be broadcast today. "We're $4.1 trillion in debt. That's a staggering burden to place on our children. It's unconscionable," Perot said ...

It’s a good bet you’ve seen at least part of an infomercial and probably parts of more infomercials than you care to remember. Referred to simply as “paid programming” in TV listings, the half-hour ...

A program-length TV commercial (also done sometimes on radio) that's very similar in appearance to a news program, talk show or other non-advertising format that provides consumers with in-depth ...

A portmanteau of “information” and “commercial,” the infomercial is either short-form (running one to several minutes) or long-form (usually half an hour). Despite different lengths, what these ads ...