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Twenty years ago, Apple helped introduce the Macintosh computer with a Super Bowl ad that stunned viewers without ever showing the product. Host Liane Hansen talks with the man who wrote the copy for ...

In Part 5 of My Close Encounters With Steve Jobs, Macworld founder David Bunnell describes seeing the 1984 Macintosh ad for the first time. Macworld Editor Andrew Fluegelman wasn’t too thrilled about ...

I was perusing old ads for the Macintosh and hit upon something quite interesting. Apple bought out all the Ads in the 1984 issue of Newsweek detailing their goals for the Macintosh. Its amazing how ...

During Super Bowl XVIII on January 22, 1984, television viewers watched an ad for a personal computer, and it was no boring, tech-centric promo. A dystopian army of grey, drone-like people were being ...

In a unique opportunity for Apple enthusiasts, Steve Jobs’ iconic blue pin-striped suit, worn in the 1984 Macintosh ad, is up for auction. What Happened: The suit is part of an auction featuring ...

Every year at this time, people talk about the most famous Super Bowl ad of them all, Apple’s 1984 commercial that was based on George Orwell’s grimly predictive novel, also named “1984.” This spot, ...

Apple Inc.'s (NASDAQ:AAPL) iconic Macintosh just celebrated its 40th anniversary with an iconic "1984" Super Bowl ad. While these are both extremely well known, what's relatively less known is what ...

Suit Worn by Steve Jobs in 1984 Macintosh Ad Is Up for Auction The navy blue pinstriped suit is part of a larger auction of clothing from the late Apple co-founder. But you'll need deep pockets; ...

An auction loaded with clothing worn by former Apple CEO Steve Jobs features a famous suit he wore to promote the Mac — and it alone is expected to bring in $30,000. You, too, can own a piece of Apple ...

September 28, 1997: Apple debuts its iconic “Think Different” ad campaign. The television commercial aligns the troubled computer company with some of history’s most celebrated freethinking rebels.