Jul. 26—WILKES-BARRE — On a recent drive through the homeland — Plymouth, Pa. — I turned down Gaylord Avenue, and halfway down, I saw it — a Mister Softee truck. The familiar music of my childhood was ...

There’s no sound that sounds more like summer than hearing a Mister Softee ice cream truck's jingle, knowing that a cool, sweet treat is just steps away. For the greater part of the past six decades, ...

PHILADELPHIA (AP) — Les Waas, the advertising legend behind the Mister Softee jingle heard in hundreds of ice cream trucks for more than half a century, has died. He was 94. Waas died April 19 at ...

It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister Softee ...