Patagonia became famous for letting staff cut out early to chase waves—now it’s asking dozens of employees to relocate or leave because it’s 300% overstaffed
From the start, Yvon Chouinard, the mystic-climber-turned-entrepreneur who founded the company, set flexible work hours that ...
Patagonia gave 90 staff a choice — relocate across the US or leave the company. They've got 3 days to decide.
The company, founded by rock climber Yvon Chouinard in 1973, was ranked the most reputable brand in the US in 2023, according ...
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Saying No: How Successful People Protect Their Time And Focus
Some successful people take saying no to the extreme. Yvon Chouinard, founder of Patagonia, took months off every year when he ran the company, to recharge and pursue outdoor activities.
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'Heart of the business': Patagonia's humble blacksmith shop named Ventura landmark
Patagonia’s founder, Yvon Chouinard, moved his mountain climbing gear business ― then named Chouinard Equipment ― to the shed in 1967. The company would eventually become Patagonia in 1973 ...
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The Success of Patagonia’s Marketing Strategy
Patagonia founder Yvon Chouinard, an accomplished rock climber, also backs up the company’s talk with its actions. The company donates a portion of its revenue to environmental causes and uses ...
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Exploring 2 of the Adirondacks’ best multi-pitch ice climbs
Phil Brown tackles two classic multi-pitch ice climbing routes - Multiplication Gully and Roaring Brook Falls.
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The Birthplace and Soul of Big Wall Climbing - Yosemite National Park
This Golden Age saw the emergence of visionary climbers including Warren Harding, Royal Robbins, Chuck Pratt, and Yvon Chouinard, who tackled the formidable granite faces of Yosemite's iconic ...