Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride.

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...

Before Steve Jobs passed away in 2011 he named Tim Cook CEO of Apple. Cook lead the development of Apple Watch, HomePod, and various Mac updates. But despite his popularity in the tech world there are ...

Apple often uses its annual WWDC to launch major new products. That probably won't happen this year. Instead, people will ...

In this article, we compare the salaries of Apple's Tim Cook and Alphabet's Sundar Pichai, providing insight into the ...

Wedbush's Dan Ives, who graded the presentation a 'B,' spoke to CNBC after the event, saying that Apple has "six to nine ...

Apple's WWDC 2025 kicked off at 1 p.m. ET with a keynote featuring Tim Cook, who introduced iOS 26, featuring the new "Liquid ...

Apple unveiled a new and glass-like software design for iOS 26 at WWDC 2025 and the internet can't stop talking about it.

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998 ...