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Starbucks getting rid of an ordering option as CEO pushes turnaround
Starbucks decided to sunset its mobile order and pickup-only concept in fiscal 2026 following an evaluation of its North American portfolio to ensure it has "the right coffeehouses in the right locations to drive profitability and deliver the Starbucks experience," Niccol said on the company's earnings call Tuesday.
As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that ...
CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...
Starbucks is planning to phase out all of its “Pick Up” locations in 2026, CEO Brian Niccol announced in the company’s latest earnings call.
In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.
The Starbucks earnings release last night was tough on the eyes. It read as a giant in the middle of a major restructuring.
Brian Niccol is now the CEO of Starbucks. That means big changes could be on the way. Niccol, who has spent six years as the CEO of Chipotle, officially took the reigns at Starbucks on ...
To be sure, Starbucks' challenges aren’t unique. Indeed, most companies experiencing the kind of success it has experienced ...
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Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's ...
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