MUMBAI (Reuters) -- Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

Shein India Fast Fashion app represents a departure from Reliance's strategy of adding brands to its flagship fashion app Ajio - whose offering includes Superdry and Gap

Chinese fast-fashion retailer Shein has relaunched in India through a partnership with Reliance Retail, nearly five years after it was banned amid diplomatic tensions between New Delhi and Beijing. The new Shein India Fast Fashion app,

Mukesh Ambani-led Reliance brings back Shein to India through a licensing deal, five years after its ban, with a focus on domestic manufacturing and fashion retail expansion.

The newly introduced Shein India Fast Fashion app, developed and launched by billionaire Mukesh Ambani's Reliance Retail, marks a major milestone for the brand's return to one of Asia's largest retail markets.

Mukesh Ambani’s Reliance Retail will pay a licence fee to use Shein’s brand name, according to people with direct knowledge of deal.