NBC, Thanksgiving Day Parade

NBCUniversal and Macy’s have agreed to renew their partnership with a 10-year programming rights deal through 2034, ...
And thus, the Macy’s Christmas Parade - renamed the Macy’s Thanksgiving Day Parade two years later - started its legendary run. While 2024 marks the 100th anniversary of this now iconic ...
The parade in New York City, presented by department store chain Macy's, was first held in 1924 under the heading "Macy's Christmas Parade" to promote holiday sales and spotlight the newly ...
It’s almost time for one of the biggest holiday events of the year: the annual Macy’s Thanksgiving Day Parade. The parade made its debut in 1924, and this year will celebrate its 98th edition ...
For its first three years, the annual event used to be known as the Macy’s Christmas Parade. It was created by employees “in an effort to boost holiday sales and highlight Macy’s new store ...
What began as a small Macy's employee-run event called Macy's Christmas Parade, has morphed into a huge production that requires almost an entire year's worth of preparation. Macy's 88th ...
Get Access To Every Broadway Story Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. “For nearly 100 years, the Macy’s ...