Lions quarterback Jared Goff (16), defensive tackle DJ Reader (98), wide receiver Amon-Ra St. Brown (14), running back Jahmyr Gibbs (26) and linebacker Al-Quadin Muhammad (69) celebrate their win against the Bears with a turkey drumstick Thanksgiving Day in Detroit. / Kimberly P. Mitchell / USA TODAY NETWORK via Imagn Images

After setting the all-time viewership record for the early Thanksgiving game last year, the Lions crushed that mark in their win over the Bears last week.

Per the NFL, the CBS broadcast of Bears-Lions averaged 37.5 million viewers. That's the most ever in the opening window on Thanksgiving. It was an 11-percent increase over last year's Packers-Lions game on Thanksgiving.