Publicis’ Arthur Sadoun says Omnicom-IPG deal should be ‘a lot of fun’ and ‘positive’ for the industry
Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s largest holding company.
After the Omnicom-IPG merger, these are the ad M&A deals industry insiders think could be next
The $13.25 billion acquisition by the ad holding company Omnicom of Interpublic Group has industry insiders speculating about more M&A to come.
Health leaders to watch in the Omnicom-IPG merger
Omnicom Health Group (OHG) CEO Matt McNally has spent his entire career in the medical marketing industry and helmed numerous marquee agencies. He has been with OHG since 2022, joining the agency after just over a year as global president of Dentsu Health. Prior to that, he served as CEO of Outcome Health for nearly three years.
Media Insider: Omnicom and IPG – advertising’s global mega-merger and the impact on the New Zealand industry and clients
New Zealand’s advertising industry is in for a seismic shake-up – amid fears of staff cutbacks, concerns about client conflicts, and broader market impacts – as two of the world’s biggest agencies merge to form a global behemoth.
The Omnicom-IPG megamerger signals a new era for the ad industry
In today's newsletter, the $13 billion Omnicom-IPG megamerger reflects a new era as Big Tech and AI upend the ad industry. What's on deck: But first, a new ad-venture. If this was forwarded to you, sign up here.
How the Omnicom-IPG merger could reshape pharma marketing
Perhaps unsurprisingly, the resounding sentiment across the industry is a profound sense of anxiety and uncertainty.
How a combined Omnicom-IPG would stack up against the ad industry
Details on Omnicom Group’s plan to buy Interpublic Group of Cos. including industry rankings and data from Ad Age Datacenter.
The $13 billion Omnicom-IPG megamerger reflects a new era as Big Tech and AI upend the ad industry
The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and AI to remain competitive.
IPG Mediabrands to lay off 103 employees in January
IPG plans to lay off 103 employees on Jan. 2, according to a WARN notice it filed in the state of California weeks before its ...
Marketers Prepare to Navigate ‘Huge Distraction’ of Omnicom’s IPG Acquisition
Omnicom Group says agency leaders will remain focused on clients during the acquisition and integration of Interpublic Group.
adexchanger2d
Running the Numbers on Omnicom-IPG
Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the ...
Hosted on MSN4d
Omnicom, IPG CEOs eye M&A with $3.3B free cash flow
The mega-merger of ad agencies Omnicom Group and Interpublic Group is expected to lead to more acquisitions by the combined ...
Marketing Dive4d
How indie agencies could benefit as Omnicom’s mega-deal for IPG shakes up adland
Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall ...
adexchanger3d
Publishers Aren’t Sweating The OMG/IPG Merger
Publishers expect the agencies will eliminate tech redundancies, which could compel publishers to shed redundant tech ...
IPG Photonics Corp. stock underperforms Tuesday when compared to competitors
Shares of IPG Photonics Corp. IPGP slid 3.42% to $78.53 Tuesday, on what proved to be an all-around dismal trading session ...
Masterstroke or massive mistake? Sorrell on rationale behind Omnicom takeover of IPG
As the industry digests news that Omnicom is acquiring Interpublic to form the planet’s biggest ad group, S4 Capital boss Sir ...