The “Summer I Turned Pretty” star Gavin Casalegno’s Dunkin’ ad is coming under scrutiny and sparking yet another debate over promoting certain “genetics.” In the new ad for the chain, Casalegno sits with his legs in a pool before standing up and telling the camera his tan is natural.

Last week, the fashion retailer American Eagle launched a provocative denim campaign starring the blonde-haired, blue-eyed actress Sydney Sweeney that touted her “great jeans.”