E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as “e.l.f.ino” and comedian Matt Rife as “schmarnes”. The legal-themed advertisement builds on a Superbowl 2024 ...

Elf Cosmetics took to Instagram on August 13 to apologize for featuring Matt Rife in their new ad. The affordable beauty ...

Under E.l.f. Cosmetics’ Instagram post featuring the spot, commenters expressed their disappointment with working with the ...

E.l.f. Cosmetics is back with a new legal campaign starring drag queen Heidi N' Closet and comedian Matt Rife, who chats with ...

If the thought of going completely bare-faced makes you hesitate, you’re not alone. The “no makeup” look can feel ...

Cosmetics brand e.l.f. is under fire after releasing a new ad starring comedian Matt Rife, a performer whose past jokes about ...

E.L.F. Cosmetics is facing criticism after unexpectedly featuring comedian Matt Rife in its latest ad campaign – a move many online are calling "random" and "tone-deaf" in light of his past ...

The Personal Care Product Council convinced a federal judge that California’s requirement to warn consumers that titanium ...

China’s cosmetics exports rose 12 per cent year on year in the first half to US$2.6 billion, according to customs data.