Hands-on: At Apple's Sept. 9 event, I tried the new iPhone 18 Pro and Pro Max. The standout feature is the new variable aperture on the main camera.

Apple unveiled the iPhone 18 Pro and Pro Max at its launch event. Prices start at $100 more than the previous models.

Apple has unveiled the iPhone 18 Pro and Pro Max with the new A20 Pro chip, improved cooling, longer battery life, upgraded cameras and higher prices.

Many tech observers thought Apple might name its folding phone the iPhone Ultra, but the company went with Duo instead. That ruffled the feathers of a certain fictional owl, Duo, the mascot for language app company Duolingo. (Duo’s used to wading into newsy issues — he once pretended to be murdered by a Tesla Cybertruck .)

Loads of new features, but guess what people were looking for? The crease, and how visible it is.

The iPhone is almost old enough to vote. So, what do we expect from the upcoming iPhone 18 and iPhone 18 Pro Max?

Some of the most interesting features won’t ship with the iPhone Duo, iPhone 18 Pro, Apple Watch Series 12 and Ultra 4.

Apple held its annual product event on Wednesday as customers worldwide watched for fresh products as well as the debut of Apple CEO John Ternus.The company unveiled the latest models of its smartphone: iPhone 18 Pro and iPhone 18 Pro Max.